Privacy Policy

1. Purpose of Data Collection

This Privacy Policy explains how Rally Technologies Limited ("Rally," "we," "us," or "our") collects, uses, and protects personal data in connection with your use of Rally (the "Platform"). Because the Platform is a pre-launch, non-operational environment that showcases future capabilities, the data we collect is primarily for user authentication, site analytics, user experience optimisation, and marketing communications.

We collect and process your personal data in compliance with applicable data protection laws, including the United Kingdom General Data Protection Regulation ("UK GDPR"). Our objective is to provide transparency about the data we collect and the purposes for which it is used, as well as to describe your rights concerning your personal data.

2. Categories of Data Collected

We collect various types of personal data when you register or interact with the Platform. This may include:

• Email address, username, and password
• IP address, device information, and browser type
• Login times, navigation paths, and usage statistics
• Content of posts, comments, and other voluntarily submitted information (if you participate in the social platform)
• Data from cookies and similar technologies

3. How Data is Used

We process your personal data to:

• Create and manage your demo account
• Provide access to Platform features
• Monitor and analyse usage for security and performance
• Improve the user experience
• Communicate about Platform updates, promotional offers, and events (subject to your marketing consent)

We use aggregated and anonymised data to understand user behaviour and preferences so we can refine our products and prepare for future launch. We do not use personal data collected via the Platform to make automated decisions that significantly affect you. Because the Platform is a demonstration environment, we do not use your data to execute or facilitate any financial transactions.

4. Marketing Communications

We will only send you marketing and promotional communications if you have given us your consent to do so at registration or through your account settings. You may withdraw your consent at any time by:

• Clicking on the unsubscribe link in our emails
• Adjusting your preferences in your account settings

Once you opt out, we will no longer use your contact details for marketing purposes, although we may still send you transactional or service-related communications such as security alerts, updates to these policies, or other administrative messages. We do not sell or rent your personal data to third parties for marketing purposes.

5. Data Sharing with Service Providers

We share your personal data only with trusted third-party service providers who assist us in operating the Platform, such as:

• Hosting providers
• Email service providers
• Analytics services
• Customer support tools

These service providers are contractually bound to process your personal data only on our instructions and in accordance with applicable data protection law. They are required to implement appropriate technical and organisational measures to protect your data and are prohibited from using it for their own purposes. We will not share your personal data with any third party for unrelated purposes.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal obligations. Because the Platform is a demonstration environment, we may retain your data for a limited period after your account closure or the end of the demonstration to evaluate platform performance and user engagement.

When your personal data is no longer needed, we will delete or anonymise it. If you request deletion of your account, we will remove your personal data from our active systems; however, we may retain limited backups for security and compliance purposes.

7. Your Rights

Under applicable data protection laws, you have certain rights in relation to your personal data:

• The right to access your personal data
• The right to rectify inaccurate or incomplete data
• The right to request deletion of your data in certain circumstances
• The right to restrict or object to the processing of your data
• The right to data portability
• The right to withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond to your request in accordance with applicable law. We may require proof of identity to ensure that personal data is not disclosed to unauthorised individuals.

8. Security Controls

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or damage. These measures include:

• Encryption in transit
• Access controls
• Secure data storage
• Regular security assessments

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security. If we learn of any security breach that affects your personal data, we will notify you in accordance with applicable law.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: